To put light on an idea, to illuminate it, is to bring understanding and truth to the forefront. Illumination is clarity. Illusion is the oft-intentional obfuscation of the truth; a misdirection aimed at blurring the lines between what is real, and what is apparent. These two wonderful opposites strike a playful tone when used together to create an experience, and the attraction between the 2 is magnetic. ILLUSION & ILLUMINATION… ILLUSIONATION.
Impact is everything, and ILLUSIONATION focused heavily on leaving a lasting impression with guests. Light and illusion featured in almost every component of the design, supporting the theme and transporting guests away from the every day, with the ultimate goal being to create an experience, not just an event.
Beautiful artistic installations dazzled the eyes. Authentic and original interactive experiences invited guests to dream and engage with their emotions. Exhilarating entertainment offerings captivated crowds and provided a feast for the senses. Unexpected spacial design played with guests’ expectations.
The ILLUSIONATION retail spaces were chic and inviting; an urban bazar wherein guests could lose themselves in unique shopping options within an creatively invigorating environment. Food and beverage areas enticed the senses, providing a oasis of relaxation and community where guests could gather to talk in excited tones about their event experience.
ILLUSIONATION relied heavily on a modern design ethos to create a unique and exciting visual space for guest. Mirrored surfaces would confound the eye and create an illusion of more space. Black and white finishings struck bold shapes with clean lines. Metal work added a raw urban vibe to the mix. And finally, the clever use of lighting created pockets of intrigue and illumination throughout the space.
ClientFestember IllusionationCompanyJK58 (Dubai)RoleCreative Director CopywriterYear2017Linkfestemberad.com
