Ray-Ban
Prescription

The Dubai-focused Roadshow created a buzz around the prescription line of Ray-Ban eyeglasses, introducing customers to the possibilities of accessorising with the brand’s offering of new and signature frames. Sales and footfall in participating retailers saw a direct increase in response to consumer interaction at the Roadshow.

The Roadshow re-enforced the effortless ‘cool’ that Ray-Ban has stood for since 1937 by using restrained nods to retro design sensibilities, while at the same time feeling modern and fresh.

ClientLuxottica Group
Ray-Ban Middle East
CompanyJK58 (Dubai)RoleCreative DirectorYear2018Linkray-ban.com/mea/en