Dubai’s Tecom Group required a turnkey solution to manage the conceptualisation, build and delivery of its 2017 Dubai Internet City GITEX stand.
The stand was comprised of 4 ‘islands’ in close proximity to each other but separated by pathways. The challenge was to unite the 4 islands so they were recognisably all part of the same stand, while activating each ‘island’ in a unique way for specific functions.
Through clever use of colour, material and finishing, this was achieved to success while creating an exciting stand experience for all guests who visit.
Red dominated to reflect the brand identity, with each of the stand islands telling a different par of the story of Dubai Internet City.
The design aesthetics were youthful, vibrant, playful and cool – leaning heavily on the styles of modern tech giant offices.
ClientTecom Group GITEXCompanyJK58 (Dubai)RoleCreative Director CopywriterYear2017
