To celebrate UAE National Flag Day 2015, MasterCard and its partners set a new GUINNESS WORLD RECORDS™ title today by creating the largest mosaic made entirely by bank cards. The giant mosaic of the UAE flag is made up of more than 30,000 bank cards and stretches over 141 square meters.
The ceremony was attended by executives from Emaar Properties, The Dubai Mall and Emaar Retail, local banks and Dubai Events and Promotions Establishment. The flag was assembled in the Olympic sized Dubai Ice Rink in The Dubai Mall, the world’s largest and most-visited retail and entertainment destination.
In recognition of the significance of UAE National Flag Day, a series of limited edition bank cards sporting recognizable and memorable artwork featuring the distinguishing red, black, white and green UAE flag colours was created for this project.
ClientMasterCard
Middle East & AfricaCompanyBlink Experience (Dubai)RoleCreative DirectorYear2015