A follow-up to the AITO launch that asked what more the iris capture could do. The brief we set ourselves was to add a second output to a capture already happening, without changing the activation the client had bought, adding hardware or costing the guest another second at the counter. The answer was the Light Signature: the colour, striations and pattern of each guest’s iris mapped into a palette, a rhythm, a motif and a direction of travel, then rendered as a short film of an AITO 9 waking and greeting them in their own light, a lock-screen still and a shareable card. All of it landed on their phone two to four minutes after they stood up.
The idea rested on a coincidence worth using. The Museum of the Future writes in light across 14,000 square metres of cut calligraphy, and the AITO 9 writes in light with million-pixel headlamps. Our job was to put a guest between the two and give them a word of their own. Every signature joined a rotating constellation in the LED curtains above the cars, giving Connection a reason to stand still and look, and each film ended on a promise: the signature stored against their name, waiting to be performed by the car on their first test drive. Personalisation was the material. Reliability was the message.
ClientPower of Perception SERES | AITO Performance Plus MotorsAgencyDoor No.1 EventsRoleCreative DirectorYear2026
