#ChevyCares
Share an Iftar

One Share – One Meal For One Worker

The creative idea came from the fact that for each individual out there, Ramadan means something else on an emotional level. We encouraged people to let us know what it means to them, and used this emotional trigger because we understood our audience and knew that they would love to share their personal thoughts in the Holy Month of Ramadan. And they did.

People were asked to share the #ChevyCares along with a selfie of themselves saying what Ramadan means to them while knowing that each of their posts meant an iftar meal for labour workers. We used a mix of platforms and social media channels to ensure maximum visibility of the campaign (Chevrolet Arabia’s Twitter, Instagram, Facebook, YouTube accounts and Chevrolet Arabia Landing Page). We produced and uploaded they key visuals and videos on these platforms and encouraged the audience with unique, compelling and tailored messages.

The result? 18,000 meals were donated through Chevrolet’s initiative.