FCA Middle East wanted to thank its key stakeholders and regional media figures for the continuous support they have shown the FCA brands over the year by hosting an intimate Iftar during the month of Ramadan. Focus for the evening had to therefore be on tradition, friendship and thanks.
First and foremost, the event was an Iftar. A time to come together. To break fast as friends, and as family. Decor for the evening had to clearly convey the essence of the FCA ethos while communicating the traditional values of Ramadan. With this in mind, the aesthetic and emotional design approach to the affair was chic and stylish with a gentle flair for the bold. Tradition was honored through subtle modern interpretations. The design clearly embraces the spirits of both Ramadan and FCA.
ClientFiat Chrysler Automobiles Media IftarCompanyJK58 (Dubai)RoleCreative DirectorYear2018Linkhttp://www.fcagroup.com
