The Temerario Drive Experience for Ultimate Motors had to deliver Lamborghini’s most valued clients from arrival to track and back with precision at every step, under the brand line You Can’t Hide Who You Are. Guests entered through an archway formed by the Temerario’s hexagonal tail lights and exhaust, met hostesses in black with red, white and green accents, and received a gold or silver wrist chain in place of a wristband, with a Lamborghini charm engraved on site with their initials. Inside the garage, the car sat on a mirrored plinth beneath an overhead light panel, surrounded by a Centro Stile design story in tabletop light boxes, an Ad Personam customisation area and three partner stands.
The programme filled the time between track sessions. GOBAR ran the Fuoriclasse energy bar with a Strada, Corsa and Silenzio menu. A Batak reflex wall sharpened reactions before the drive. In a darkened room, a light artist painted each guest in LED for a one-of-one portrait, and a Glambot on the terrace delivered slow-motion for social. Lamborghini Telemetry 2.0 streamed each driver’s lap times and biometrics to screens on the terrace truss, while Drip Burgers, Japanese Talk, custom Temerario gelato from Samuele’s and a scent collaboration with Oo La Lab kept the friends of drivers as well looked after as the drivers.
