The Red Bull Air Race is flown over the blue of the Arabian Gulf, and the purpose-built race village on the Corniche breakwater is where Abu Dhabi watches it. Two days of racing with a global television audience, and one of the most thrilling events in the GCC, needed a village on the ground that matched the action in the air.
The village was designed and delivered as a working venue for tens of thousands: branded grandstands and viewing areas, hospitality and fan zones, brand partner activations and the Red Bull identity carried at a scale that read from the water and from the broadcast. Truly incredible to put on, and a weekend where the excitement on the ground was equal to what was happening overhead.
ClientRedbull Middle East & North AfricaAgencyBlink ExperienceRoleCreative DirectorYear2017
