As part of a three-stage framework set forth by Rolls-Royce, the launch of the Black Badge Ghost marked the activation edition of communications.
A series of intimate affairs was be held over three nights, with media, owners and VVIP guests in attendance at each to deliver the car’s positioning and brand essence.
Impact is everything, and the event needed to deliver on the bold new expression of the Black Badge Ghost.
The approach embodied the Black Badge’s mysterious allure by crafting an event experience that is dramatically different, asking clients to step into the darkness to embrace the bolder, braver side of themselves.
Light, darkness, angular lines, surprise and drama are all core components of the launch aesthetics.
ClientRolls-Royce Al Habtoor Motors Abu DhabiCompanyDoor No.1 Events (Dubai)RoleCreative Director CopywriterYear2022
