The all-new XC90 was the first car on Volvo’s SPA platform and an evolution of the brand, taking luxury higher and making its technology intuitive. The Open Doors event introduced it to VIPs, fleet and prospective buyers in the UAE at The Farm, Dubai’s greenest venue, chosen because it looked and felt like the Volvo idea of luxury: calm, natural and uniquely Scandinavian.
The programme was built around the XC90’s feature list with an emphasis on innovation, so guests moved from the car to the technology and back again, with the Scandinavian setting carried through the hospitality, the materials and the pace of the evening. Doors open, in both senses, and the car allowed to speak quietly for itself.
ClientVolvo Group Middle EastAgencyBlink ExperienceRoleCreative DirectorYear2015
