Lincoln’s 2016 Dubai Jazz Festival® sponsorship provided a wonderful opportunity for the brand to activate a unique space on the grounds of the event and showcase the 2016 MKX Luxury Crossover. The sponsorship provided 4 distinct and ownable spaces for Lincoln, including the consumer activation zone, a vehicle display area, sitewide branding, and lastly the VIP viewing deck.
ClientLincoln
Middle EastRoleCreative Director
CopywriterYear2015