Mai Dubai, the city’s homegrown water brand, needed a media launch for its new Sparkling range that felt as much a part of Dubai as the product itself. We took it to The Gardens at Address Beach Resort, where the lawn looks straight out at Ain Dubai, the same skyline printed on every can. Under the line Crack Open the Moment, the venue was designed as a series of distinct pockets, each with its own look, its own light and its own reason to stop and shoot, so that every photo shared from the night carried the brand a little further.
Guests arrived through a greenhouse entrance hung with lanterns and fresh fruit, then moved between flavour worlds: a Figs fountain in deep violet neon, a Watermelon Raspberry lounge complete with a ball pit and branded foosball, and an Orange Passionfruit grove of citrus trees, swing seats and a liveried Vespa beneath a glowing sun. A can-shaped mocktail bar let guests taste their way through the range, the three flavours rose at scale from an orchard of fruit and foliage on the Sparkling Stage, and a DJ booth fronted in red neon set the tempo for the night.
ClientMAI Dubai Sparkling MAI DubaiAgencyDoor No.1 EventsRoleCreative DirectorYear2026
