For the first time in the Middle East, XDubai held the region’s largest yoga festival. Coming on the heels of other world renowned gathers such as Wanderlust and Yoga-Festival Berlin, XDubai’s XYOGA marked the beginning of an exciting opportunity for yoga enthusiasts from around the world to see how Dubai hosts an international yoga event.
The Burj Park Island was a green oasis in the middle of the urban desert, set in the beneath the sparkling jewel of the UAE, and a beautiful place to hold the festival.
Theming the design of the event posed a unique opportunity to show the world how Dubai hosts a yoga festival. With this in mind, we opted for subtle touches of luxury, infused with materials of low environmental impact, balanced with natural finishes and textures. It was a chic approach that blended indulgent tropical holidays with the recycled, repurposed feel of wood palette furnishings and structures.
To officially open the festival, over 1 kilometre of Sheikh Mohammed bin Rashid Blvd was closed to allow 10,000 yogis to enjoy a morning session en masse.
ClientXDubai
Dubai TourismCompanyBlink Experience (Dubai)RoleCreative Director & CopywriterYear2015Linkxyogadubai.com